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Digital Marketing Agency for Jewellery Stores

You focus on handling customers at your jewellery store, we will attract more potential customers for your business. We are a specialised digital marketing agency for jewelery, aware of the industry’s challenges and know how to improve your local visibility and boost sales.

Bring more customers to your jewellery store and showcase your high-quality jewelry

How to do Digital Marketing of Jewellery Stores to Stand Out From your Competitors

We know it’s hard to make space for yourself when big jewellery brands are already seizing the online market, but with the holistic efforts and correct targeted campaigns , you can find the right customers for your store. Small independent jewellery shops continue to dominate the Indian gold jewellery market, accounting for approximately 37% of the market. We, as a digital marketing agency, run integrated jewellery marketing campaigns for jewellery stores to drive more customers to your store. Our main goal is to help your business find potential buyers and showcase your jewelery products to them.

How do we prepare digital marketing strategy for a jewellery store?

Our Process

As a digital marketing agency for jewellery, we conduct extensive research. Inklik team understands the core aspects of the business and develops a comprehensive marketing plan for the jewelry business.

We start by researching your business and how to leverage its strengths like customer relationships, effective inventory management etc in the marketing campaign.

Then we suggest offline business owners to launch jewelry website with dedicated pages for specific jewelry categories that you sell.

We move to the branding part by creating accounts on social media platforms that are relevant to the business and start content creation.

We optimise the website for search engines and integrate social media marketing with search engine marketing (SEO and local search ads) to increase awareness in your local area.

Then we establish the business's online visibility in Google Maps (Local Pack) for the area where the store is situated through the specialised techniques related to local SEO for jewellery stores.

We continuously monitor the analytics and change the marketing strategy for the jewellery business as per the data.

All of these are aimed at increasing awareness, increase footfall, and boost the overall revenue of your jewellery store.

At all stages, we give priority to the client's needs and demands and take their feedback to refine and upgrade our marketing strategy.

Why does your jewellery store business need digital marketing?

The Indian online jewellery market is expected to reach 31,000 crores by 2025, and it will continue to grow. A business like jewellery cannot afford to lose out on the potential customers looking for them. Word of mouth marketing is not alone, jewellery stores need to explore digital marketing. With easy internet access and the growing popularity of social media platforms, businesses look for places and opportunities to engage with their target audience. A customer experiences multiple digital touch points from their first interaction with your business to becoming a buyer and loyal customer. Digital marketing helps jewellery businesses target customers at all those digital touch points effectively.

What do we aim to achieve by implementing the digital marketing strategy for a jewelry store?

We rank on several keywords like “Digital Marketing Agency in Delhi” etc. because we make sure to follow the things that we suggest to our clients. That is why we are one of the most prominent digital marketing agencies in Delhi, helping a range of businesses. We have worked with multiple jewellery businesses, and after creating several marketing strategies, we have figured out what works and what doesn’t. Our in-house marketing team makes sure that the clients stay updated on each and every change we make while running a marketing campaign. Inklik has a team of experienced professionals. They make sure that creative high-quality content and engagement are evenly spread over the marketing campaign. With the help of our services, you can achieve the following benefits:

More Visibility

Improved Sales and Profits

Optimization and Analytics

Cost Effective

Growth Opportunities

Effective targeting

Digital Marketing Activities For Jewellery Stores

We divide our activities in such a way that the impact of our marketing campaign targets the business effectively online as well as offline. We make sure that it successfully showcases your jewellery store’s visibility and drives more customers to the physical store. The services we provide are as follows:

Website Management

Your website is the first window to your business. A website is essential if your jewellery business has no online presence. Website is one of the best ways to keep your customers aware about new arrivals, ongoing offers and promotions. It becomes handy while visiting the offline store. Having your own website is the initial answer to the question of how to market your jewellery online by telling the physical address and Map of your store A well-designed jewellery website helps in boosting the offline sale and store visits, and builds credibility for your business.

Social Media Marketing for Jewelry

Weak or poor social media strategy for jewellery brand is an untapped opportunity. Social media platforms are also encouraging businesses by dedicating a business interface so that they can find, interact with, or meaningfully engage with the target audience.

We take every aspect of social media very seriously, from creating the accounts for your store, delivering high-quality content to managing its online presence consistently.

We select the social media channels as per the research, then optimise the profile. We make sure to maintain consistency by delivering quality and relevant content on social media platforms regularly.

Then, we boost the content in your local area to your target audience so that the awareness of your jewellery store increases in front of your potential customers.

Search Engine
Optimization (SEO)

You have created a well designed website for your jewellery business, but it’s not appearing on Google for any queries? You need Search Engine Optimisation (SEO).

SEO ensures that your website appears on the jewellery related keywords that your customers are searching for and boost your visibility on search engines like Google, Bing etc.

SEO helps in boosting the brand awareness as well as establishes the authority of the website in the niche.

This includes various search engine oriented activities like researching the relevant queries, optimising the web pages for specific keywords, creating the valuable content and following the right Google guidelines and strengthening the website’s off-page profile.

With the right SEO techniques, your website appears in the search results and helps the business in achieving its ultimate goals like website organic traffic, generating leads for clients, sales and revenue.

Ads Marketing

The top positions of the search results are usually fixed for ads, while SEO takes time to appear in search results. So, for visibility, businesses opt for channels like Google Ads, Facebook Ads, and Instagram Ads for jewellery marketing.

If you’re a business that has a dedicated budget for marketing and wants faster results, then local search ads are the right choice.

Local search ads give you visibility in the Maps listings when someone searches “Jewelry store near me.”

We are a Google Adwords certified team that ensures the most appropriate jewellery advertising ideas are used in ads, backed up by extensive research, so you get relevant leads and sales from our efficient, well-crafted jewelry marketing Ads campaigns.

Local SEO

Do you want your business address to appear when a potential customer searches “Jewellery Shop Near Me” in Google? Then you need Local Search Engine Optimisation (Local SEO) techniques.

Under Local SEO, we start with creating the Google Business Profile and optimising it accordingly, monitoring the ratings and reviews, targeting the local keywords in the Google Business Profile, creating backlinks under off-page activities, and building the citation (Name-Address-Phone) on relevant business directories to establish the credibility of the business.

The Local SEO also boosts the ongoing SEO efforts on the website and helps it in building authority.

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Frequently asked questions

This depends on the various factors comprising several demographics, psychographics, behavioural aspects but the one commonality among all is the “Working Professionals”. Broadly, we can categorise it in four groups:-
  1. Unmarried females with the age range of 21-30 usually engage with jewellery on online platforms and have this tendency to buy more jewellery once they have more disposable income in their hands.
  2. Married women with the age range of 24-65 are the major buyers and they frequently interact with jewellery pieces at offline stores and mostly during festivities and for collection and wedding purposes.
  3. Married men with the age range of 24-65 usually buy jewellery for gifting and personal wear purposes. This notion of men wearing jewellery differs from region to region.
  4. Unmarried males with the age range of 22-35 normally buy jewellery from the gifting aspect.
There are several ways to attract customers to buy Jewellery, including:
  1. Offer unique and high-quality pieces that are difficult to find elsewhere. .
  2. Provide excellent customer service and build a good reputation.
  3. Create a visually appealing display in your store and showcase your best pieces.
  4. Use social media and other online platforms to showcase your Jewellery and reach a wider audience.
  5. Offer promotions and special deals to encourage customers to buy from you.
  6. Create a loyalty program to reward repeat customers and encourage them to keep coming back.
  7. Collaborate with other businesses and host events to showcase your Jewellery and reach new customers.
  8. Use email marketing and newsletters to keep customers informed about new products and promotions.
  9. Create a personalized shopping experience by offering custom Jewellery design services.
  10. Connect with customers on an emotional level by telling the stories behind your Jewellery designs and the materials you use.

There are many platforms that you can use to sell Jewellery, and the best one for you will depend on several factors, such as the type of Jewellery you’re selling, your target audience, and your personal preferences. Some popular platforms for selling Jewellery include online marketplaces like Amazon, Flipkart as well as social media platforms like Instagram and Facebook. Additionally, you could also consider setting up your own website or e-commerce store to sell your Jewellery. Ultimately, the best platform for you will depend on your specific needs and goals.

When writing a jewellery description, it’s important to focus on the details that make the piece unique and special. This could include the materials used, any special techniques or designs that were employed in its creation, and any notable features or accents. You should also use clear and descriptive language to help the reader imagine what the piece looks like and how it might feel to wear it. For example, instead of saying “this ring has a blue stone,” you could say “this stunning ring features a deep blue sapphire set in a delicate gold band.” Finally, be sure to highlight the craftsmanship and attention to detail that went into creating the piece, as this can help to showcase its value and appeal to potential buyers.

There are a few different ways you can advertise your Jewellery on social media, depending on the platform you are using and the goals of your advertising campaign. Here are some general tips to help you get started:
  1. First, make sure your Jewellery is well-photographed and clearly displayed. High-quality images are essential for grabbing people’s attention and showing off the beauty and craftsmanship of your pieces.
  2. Use relevant hashtags to help people discover your posts and make it easier for potential customers to find your Jewellery. This can include hashtags related to your brand, the materials you use, the type of Jewellery you make, and any relevant trends or events.
  3. Engage with your audience by responding to comments, liking and commenting on other people’s posts, and sharing relevant content. This will help you build a community of followers and potential customers who are interested in your Jewellery.
  4. Consider creating a dedicated hashtag for your brand, which can help create a sense of community and encourage people to share photos of themselves wearing your Jewellery.
  5. Use paid advertising to reach a wider audience and target specific demographics or interests. This can include sponsored posts, promoted hashtags, and targeted ads.
  6. Be sure to track the performance of your social media advertising and adjust your strategy as needed based on the results.

Overall, the key to advertising your Jewellery on social media is to create high-quality content that showcases your pieces, engage with your audience, and use relevant hashtags and paid advertising to reach potential customers.
The materials utilized and the prices at which jewellery is available in the market are the main differentiators among the many categories of jewellery. Basically, there are three major categories of jewellery:
    1. Fine jewellery : It is made from gold, silver, or platinum and the highest quality precious stones are engraved in it to make beautiful jewellery. It is more costly than any other jewellery.
 
    1. Semi-precious jewellery : Semi-precious gemstones like quartz, agate, and freshwater pearls are combined with lower-grade metals, such as gold plating or gold filling, as well as lab-created valuable gemstones to create semi fine jewellery. It is cheaper than fine jewellery.
 
    1. Fashion jewellery : Fashion jewellery generally focuses on a certain trend and is made with lower-quality materials. To make fashion jewellery materials which are basically used are copper, brass, and bronze.
 
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